Australian Researchers Say They’ve Found the ‘World’s Ugliest Color’

Not many people would think of “world’s ugliest color” as a thing of which to aspire, however, here we are. According to reports, Austrailian researchers think they’ve done just that in an attempt to dissuade individuals from smoking. Via Fstoppers:

Australian researchers believe it’s the “ugliest” color as judged by the reactions study participants had to it, which included such labels as “sewage-tinted” and “death.” The research was done for an important reason, however, as the Australian government will now use it on packaging to help deter consumers from buying tobacco products. It’s a great example of how things we take for granted as consumers can influence us and how we as photographers can use that influence to our advantage.

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